FMCG Distribution services in India – Building an Efficient Network for Nationwide Reach
The fast-moving consumer goods (FMCG) sector in India is one of the country’s largest and most competitive sectors. The quantity of products delivered and shipped every day, both in urban and rural markets, numbers in the thousands, so delivery in a timely and accurate manner is extremely important. RRC Logistic provides scalable logistic and FMCG distribution services in India. RRC Logistic’s logistics solutions can be easily adapted to the needs of manufacturers, wholesalers, and retailers in the sector.
Our logistics solutions correspond with the sector’s logistics delivery requirements of high volume/high frequency deliveries in or across regions. Whether these delivery services are for general trade, modern trade or e-commerce based on the type of retailing, RRC Logistic delivers to the store and in effect the consumer stores.
Understanding the structure of the FMCG Distribution Channel
The distribution channel for FMCGs generally follows a systematic multi-layered process to deliver products from the manufacturer or brand. There are many intermediary points along the way to reach the final customer. The typical overview of the FMCG distribution channel would look like this:
- Manufacturer / brand owner
- C&F Agent (Carrying and Forwarding Agent)
- Super Stockist / Regional Distributor
- Wholesalers / Distributors
- Retailers (General Trade / Modern Trade / E-commerce)
- Consumers
By providing a structured distribution chain, a manufacturer is able to ensure a wide distribution range where products are consistently available for consumers to purchase. Distributors are crucial, and FMCG manufacturers are relying on them to maintain the product stream, reduce the time in transit and maintain consumer demand in all market areas.
The Role of FMCG Distribution Companies in India – RRC Logistic
In the fast-moving, dynamic world of FMCG, product movement from manufacturers to retailers is critical to business success. RRC Logistic is proud to be one of the trusted FMCG distribution companies in India and connect brands with retail markets through our strong, reliable and tech enabled distribution process.
RRC Logistic has a wide range of experience in logistics and supply chain management and recognizes the complexities of the Indian FMCG landscape, including rural market access and metropolitan city areas with high demand. We have a complete solution to distribution, from warehousing and inventory management, through to last-mile delivery and retail servicing.
